Marketing and Social Media Round Up – 8/27/12

by Lisa Shaughnessy on September 2, 2012

in Marketing Roundup

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marketing and social media information round up for fitness professionals, AgilitySocialCuesStill using a personal Facebook profile for your business page? Make sure to check out # 2 on the list to find out all you need to know. Plus more news you can use about email marketing, blogging and writing an ebook to boost your brand.

1. 10 Common Social Media Mistakes You Must Avoid by Jasmine Henry. All great tips – I especially like #6, using too many platforms poorly. As the article suggests, always best to stick to a few.

2. How to Convert a Facebook Profile to a Business Page by Jon Loomer. Check this article out if you’re using your personal Facebook page as your business page. FB issued a statement on Aug 1st about that violating the terms of service. Don’t take the chance of losing your page.

3. 11 Keys to Writing a Book When You Have Absolutely No Time to Write a Book by Joe Pulizzi. If you’ve been meaning to write a book to  boost awareness of your business and your expertise, this is a must-read article for you! Great tips!

4. 5 Writing Tips For Engaging Your Blog Audience by Laryssa Wirstiuk. Smart tips for writing your blog posts with your reader in mind.

5. 10 Ways to Make Your Email Promos More Desirable by 1440 Group Inc. Some new ways to look at your email marketing.

6. 9 Facebook Marketing Tips From Top Experts by Cindy King. A couple of ideas you may not have heard of so check them all out.

7. One Thing That Will Wreck Your Mobile Site and One That Wil Make it Kind of Suck by Carol Lynn Rivera. If you’re using pop ups or hovering share buttons take a look at how they’re affecting your mobile sites.

8. This Map Shows Where the Assholes On Twitter Are From by Eric Limer. This won’t help you with your biz, but it’s a fun article.

9. Draw Visitors to Your Small Business with Local SEO Strategies by Amie Marse. Love all the ideas here, but my fav is including your city and state name with your keywords on your page.

10. How to Get More People to ‘Like’ Your Company’s Facebook Page by Samantha Cortez. Good tip on using EdgeRank to see what types of content your audience interacts with most.

That’s it for this week. Drop a comment on any of these articles or if you want to see more articles about a certain topic in future round ups.


Lisa Shaughnessy is a fitness marketing professional who loves helping her clients create effective marketing and social media strategies to grow their businesses. She combined her passions for helping people, marketing and lifting heavy things to launch, a comprehensive online marketing and social media resource for fitness professionals. Lisa is the author of The New Rules of Fitness Marketing: How to Build a Successful Business Even if You Hate Selling and The Fitness Professional's Complete Guide to Online Training and wrote marketing articles for Fitness Professional Online’s monthly publication. She teaches a monthly social media seminar on a volunteer basis at the Community Business Partnership, a local non-profit. When she’s not helping her awesome clients with their marketing and social media strategies she enjoys working out, playing golf, traveling and hanging out with family and friends. Circle her on Google + Lisa Shaughnessy

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