Marketing and Social Media Round Up – 7/16/12

by Lisa Shaughnessy on July 15, 2012

in Advertising, Customer Engagement, Email Marketing, Facebook, Google+, Marketing Roundup, Social Media, Twitter, YouTube

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marketing and social media information round up for fitness professionals, AgilitySocialCuesGreat reads in this week’s marketing and social media round up. I kick it off with a post from a garage gym owner on using program ads. And make sure to hit #9 – quick and easy Facebook ideas to highlight your biz. Enjoy!

1. Why Program Ads? by Rick Daman. Rick, owner of Daman’s Strength Training garage gym, explains why he uses ads in school programs.

2. Do You Really Need to Plan Your Blogging? by Sarah Arrow. Good tips on “how, what, why and when” of blogging – especially the “who”. Hard to write good articles if you don’t know who you’re writing for.

3. Why Using Video In Your Blog Is A Good Idea by Joey Strawn. You don’t have to be perfect – just start! Using videos will help draw your audience in and keep them. And once you start you’ll keep getting better at it!

4. Stand By Your Brand: Cultivating Experience to Foster Brand Advocacy by Anna Papachristos. Your biggest fans will help you spread the word about your business – make sure you’re listening to them.

5. How To Reuse Your Content – Social Media Recycling Guide by John Banks. Great examples of how to use Flickr, Slideshare, YouTube, Twitter and Facebook to highlight parts of your free ebook to show your value and drive traffic back to your site.

6. The Absolute Worst Email Subject Lines by Christine Brady. Make sure you’re not guilty of any of these email subjects before sending out your next one!

7. Google Places vs Google Plus Local by Robert Gembarski. How Google+ Local works and how your business can benefit from it.

8. Everything You Need to Know About Twitter Lists by Bill Faeth. Good read on how to create and use Twitter lists to more effectively manage your Twitter feed and find the information you want more easily.

9. 3 Facebook Timeline Marketing Tips for Success by Sandra Forrest.  Using pinning, highlighting and milestones to bring attention to your posts and business.

10. Listening: A Great Way to Market on Twitter by Matt McGee. Great example of how a business uses Twitter to listen for potential customers.

Your turn

What are you planning to try out from this list? Or what do you already do that’s on the list? Drop a comment and let us know.


Lisa Shaughnessy is a fitness marketing professional who loves helping her clients create effective marketing and social media strategies to grow their businesses. She combined her passions for helping people, marketing and lifting heavy things to launch, a comprehensive online marketing and social media resource for fitness professionals. Lisa is the author of The New Rules of Fitness Marketing: How to Build a Successful Business Even if You Hate Selling and The Fitness Professional's Complete Guide to Online Training and wrote marketing articles for Fitness Professional Online’s monthly publication. She teaches a monthly social media seminar on a volunteer basis at the Community Business Partnership, a local non-profit. When she’s not helping her awesome clients with their marketing and social media strategies she enjoys working out, playing golf, traveling and hanging out with family and friends. Circle her on Google + Lisa Shaughnessy

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