Marketing and Social Media Round Up – 4/30/12

by Lisa Shaughnessy on April 29, 2012

in Blogging, Customer Engagement, Email Marketing, Facebook, Marketing, Newsletter, SEO, Social Media, Twitter

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New week, new ideas! Use these great reads to build your marketing, social media and customer engagement skills.

Read all the way to the end for the Avengers on Facebook post. Trash talking Avengers – what’s not to like!

1. Review: Create Custom Facebook Tabs with ShortStack by Jon Loomer on Explains how to use ShortStack to create custom Facebook Apps (formerly called Tabs) for contests, video gallery,  promotions, and much more! Definitely worth checking out if you use Facebook heavily as part of your business or have a lot of fans.

2. How to Find Free Images for Your Blog with Flickr by Allison on BlogWorld. Great how-to video by Brankica from Online Income Star included in this post on using Flickr for your own blog post images. Informative tips on getting the images free while properly attributing the photographers.

3. What Works, and Doesn’t, on Facebook by Lee Clifford and Julie Schlosser on Short post on one company’s experience running a contest. Gives a couple of ideas you can use if you’re planning a Facebook contest.

4. 5 Ways to Build a Solid Email Marketing List by AJ Kumar on Good info on why an email list is a powerful tool and integrating opt-in forms throughout your website.

5. How to Develop Customer Evangelists by Alex Goldfayn on Mashable. Explains how and why to develop devoted customers. These “evangelist” customers are an invaluable asset to spreading your word.

6. How To Set Up A Google Places Listing by Eric Woodson on The Kool Source. Claim your business on Google Places to increase your search engine visibility as well as correct any misinformation that Google may have put in as a placeholder.

7. 8 Simple Steps to Great On-Page SEO You Can Implement Today! (Part 1) by Special Agent on Inbound Marketing Agents.  Part 1 covers the importance of page titles, meta descriptions, headings and how posting regularly affects your search engine results.

8. 8 Simple Steps to Great On-Page SEO You Can Implement Today! (Part 2) by Special Agent on Inbound Marketing Agents. Part 2 covers using images, domain registration, MOZ Rank and your site’s URL structure.

9. 25 Things That Make You Look Dumb on Twitter by Ryan Pinkham on Constant Contact Blogs. Ways to use Twitter without looking tooly. Good info here. I like his 80/20 rule – post 80% helpful and 20% of self-promotion.

10. The Avengers Facebook Timeline by Sean Fallon on Nerd Approved. Not business related at all – just fun to read! Must read for Avengers fans or anyone with a sense of humor!

Wrap Up

Any fav articles or topics from this bunch? Drop a note in the comments section and share your thoughts.


Lisa Shaughnessy is a fitness marketing professional who loves helping her clients create effective marketing and social media strategies to grow their businesses. She combined her passions for helping people, marketing and lifting heavy things to launch, a comprehensive online marketing and social media resource for fitness professionals. Lisa is the author of The New Rules of Fitness Marketing: How to Build a Successful Business Even if You Hate Selling and The Fitness Professional's Complete Guide to Online Training and wrote marketing articles for Fitness Professional Online’s monthly publication. She teaches a monthly social media seminar on a volunteer basis at the Community Business Partnership, a local non-profit. When she’s not helping her awesome clients with their marketing and social media strategies she enjoys working out, playing golf, traveling and hanging out with family and friends. Circle her on Google + Lisa Shaughnessy

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