New Business Venture: Savvy Digital Business

by Lisa Shaughnessy on March 14, 2014 · 2 comments

in Social Media

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SDB Sidebar BadgeAs small business owners we all know that our business takes twists and turns as we work to find the business model that’s right for us. We start out with some goals and a vision of how we want our business to look.

From there we find out what works and what doesn’t. We see if our target audience actually wanted the types of products we offer and if so, how to persuade them to use ours rather than a competitor.

We also find out what we like and don’t like about our chosen path and business model. Stuff you’ll never know until you actually do it.

Two years after starting my own fitness marketing business I realized that while I love to help fitness professionals with their social media marketing,  I want to help all small business owners take control of their social media marketing. I like creating courses and building a community and I want to do more public speaking about marketing, branding and social media that isn’t confined to one segment of business owners.

My New Business Partnership

To make my new vision succeed I needed to break out of my hyper focused niche and expand my reach. As luck would have it, the perfect business partner for my new focus was right in front of me. I met Lisa Karl, another social media marketer who lives in Northern Virginia, at a marketing conference and we hit it off. We’ve been each other’s business accountability partner for the past year. In August of 2013, we talked about the visions we had for our career paths and decided to partner to form Savvy Digital Business.

We’re having a blast putting our business model together. Although we started less than a year ago we’re already going strong and on the path I’d envisioned. We’ve created social media courses, held webinars, spoken to local business groups and have a ton of free resources on our website. All of this supports our mission of helping small businesses manage their own social media so they don’t have to waste time and money outsourcing it.

Where I’ll Be Posting

I’m keeping this Agility Social Cues blog up because there is a lot of great information for fitness professionals to use in their business. But I won’t be posting anything new here. To keep getting valuable and actionable information on using social media for your fitness business I’d love for you to join our Savvy Digital Business community. We have a lot of discussions on our Savvy Digital Business Facebook page and offer good-to-know social media Quick Tips on our YouTube Channel. You can also sign up for our weekly newsletter to get the latest info.

I’ve also moved all of my Fitness Marketing Q&A Show episodes here to make it easier to find all of my fitness marketing content.


Lisa Shaughnessy is a fitness marketing professional who loves helping her clients create effective marketing and social media strategies to grow their businesses. She combined her passions for helping people, marketing and lifting heavy things to launch, a comprehensive online marketing and social media resource for fitness professionals. Lisa is the author of The New Rules of Fitness Marketing: How to Build a Successful Business Even if You Hate Selling and The Fitness Professional's Complete Guide to Online Training and wrote marketing articles for Fitness Professional Online’s monthly publication. She teaches a monthly social media seminar on a volunteer basis at the Community Business Partnership, a local non-profit. When she’s not helping her awesome clients with their marketing and social media strategies she enjoys working out, playing golf, traveling and hanging out with family and friends. Circle her on Google + Lisa Shaughnessy

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