As small business owners we all know that our business takes twists and turns as we work to find the business model that’s right for us. We start out with some goals and a vision of how we want our business to look.
From there we find out what works and what doesn’t. We see if our target audience actually wanted the types of products we offer and if so, how to persuade them to use ours rather than a competitor.
We also find out what we like and don’t like about our chosen path and business model. Stuff you’ll never know until you actually do it.
Two years after starting my own fitness marketing business I realized that while I love to help fitness professionals with their social media marketing, I want to help all small business owners take control of their social media marketing. I like creating courses and building a community and I want to do more public speaking about marketing, branding and social media that isn’t confined to one segment of business owners.
My New Business Partnership
To make my new vision succeed I needed to break out of my hyper focused niche and expand my reach. So a few months ago I partnered with Lisa Karl, another social media marketer who lives in Northern Virginia, to form Savvy Digital Business. We’re having a blast putting our business model together. Although we just started a few months ago we’re already going strong. We’re holding webinars, live training and creating online courses to help small businesses learn how to manage their own social media so they don’t have to pay to outsource it.
Where I’ll Be Posting
I’m keeping this Agility Social Cues blog up because there is a lot of great information for fitness professionals to use in their business. But I won’t be posting anything new here. If you want some great content about social media marketing I’d love for you to join our Savvy Digital business community at SavvyDigitalBusiness.com and on our Savvy Digital Business Facebook page.
Over to You
Have you made any adjustments to your business model since you started your own business? Would love to hear your experiences.