New Business Venture: Savvy Digital Business

by Lisa Shaughnessy on March 14, 2014 · 2 comments

in Social Media

SDB Sidebar BadgeAs small business owners we all know that our business takes twists and turns as we work to find the business model that’s right for us. We start out with some goals and a vision of how we want our business to look.

From there we find out what works and what doesn’t. We see if our target audience actually wanted the types of products we offer and if so, how to persuade them to use ours rather than a competitor.

We also find out what we like and don’t like about our chosen path and business model. Stuff you’ll never know until you actually do it. Keep reading…

Q&A 044: Hayden Wilson, Owner of PT Prophet

by Lisa Shaughnessy on March 12, 2014

in Podcast

Highlights from this week’s Fitness Marketing Q&A with Hayden Wilson, Owner of PT Prophet:

  • Hayden’s online marketing tips for fitness professionals
  • Don’t be afraid to connect with people over social media – take that first step to build relationships
  • How Hayden got the exact clients he wanted
  • How he started his fitness marketing podcast, PT Prophet
  • What Hayden does to raise money for charity (you will never guess what it is!)

Links for this week’s show:

Last ever episode of the Fitness Marketing Q&A Show™ :(

I have absolutely loved doing this show and enjoyed learning from every one of my guests. Thank you for listening and if you were one of my guests thank you for sharing your stories and experiences! The fitness businesses that have been helped and the professionals who connected through this show made it all worth while!

I’m now concentrating full time on my new partnership, Savvy Digital Business. It’s a great resource for all small business owners who want to learn how to effectively manage their own social media. We also post a ton of great tips and ideas on our Savvy Digital Business Facebook page. Hope to see you there!

Keep reading…

Q&A 043: Travis Bishop, Owner of Bishop’s Events

by Lisa Shaughnessy on March 6, 2014

in Podcast

Highlights from this week’s Fitness Marketing Q&A with Travis Bishop, owner of Bishop’s Events:

  • You never know how a seemingly one-off thing will lead to creating a full time business
  • How fitness professionals can leverage other event sponsors and participants for more exposure
  • Reaching a broader audience through events without spending the time and money to hold your own
  • If you offer online training don’t discount sponsoring races or events outside of your geographical area

Links for this week’s episode:

Help Travis find charities for events

If you are involved in any charities or have contacts at charities that would be interested in being having Bishop’s events put on an event for them let Travis know through his contact page. He only asks to use their logos and if they’ll mention Bishop’s Events in any email blasts about the event.

Keep reading…

Q&A 042: Colin McGarty, Owner of Seacoast Kettlebell

by Lisa Shaughnessy on February 27, 2014

in Podcast

Highlights from this week’s Fitness Marketing Q&A with Colin McGarty, owner of Seacoast Kettlebell:

  • How to hold events at your facility to grow your business and establish yourself as an expert
  • The reason Colin got into holding events at his gym (it’s probably not what you think)
  • How to approach other fitness professionals to be part of your events
  • How Colin uses strategic partnerships
  • Find out what sets him apart from his competition (please steal this idea!)

Links for this week’s episode:

Keep reading…

Q&A 041: Gilles Domartini, Founder of Cleeng

by Lisa Shaughnessy on February 13, 2014

in Podcast

Highlights from this week’s Fitness Marketing Q&A with Gilles Domartini, Founder of Cleeng:

  • How you can use Cleeng to expand your fitness business.
  • You can use a mix of content on Cleeng – books, videos, live training
  • Can generate coupons you can send out
  • Open system – no applications or control on pricing your content
  • Can try it for free to see if it’s for you

Links for this week’s episode:

Fitness businesses using Cleeng:

Keep reading…

Highlights from this week’s Fitness Marketing Q&A with Chris Cranke and Dan Schreiber, Co-owners of True Form:

  • Before going to an event or trade show research it to make sure it’s worth the money spent
  • What drove Chris to invent and perfect the True Form system
  • How to roll the price of products, such as True Form or supplements, into your training package price
  • Use the contact form on the True Form website to find out how to be a True Form affiliate

Links for this week’s episode:

Keep reading…

Real Time Analytics