Find Me at Savvy Digital Business

by Lisa Shaughnessy on November 11, 2013 · 2 comments

in Social Media

SDB Sidebar BadgeAs small business owners we all know that our business takes twists and turns as we work to find the business model that’s right for us. We start out with some goals and a vision of how we want our business to look.

From there we find out what works and what doesn’t. We see if our target audience actually wanted the types of products we offer and if so, how to persuade them to use ours rather than a competitor.

We also find out what we like and don’t like about our chosen path and business model. Stuff you’ll never know until you actually do it.

Two years after starting my own fitness marketing business I realized that while I love to help fitness professionals with their social media marketing,  I want to help all small business owners take control of their social media marketing. I like creating courses and building a community and I want to do more public speaking about marketing, branding and social media that isn’t confined to one segment of business owners.

My New Business Partnership

To make my new vision succeed I needed to break out of my hyper focused niche and expand my reach. So a few months ago I partnered with Lisa Karl, another social media marketer who lives in Northern Virginia, to form Savvy Digital Business. We’re having a blast putting our business model together. Although we just started a few months ago we’re already going strong. We’re holding webinars, live training and creating online courses to help small businesses learn how to manage their own social media so they don’t have to pay to outsource it.

Where I’ll Be Posting

I’m keeping this Agility Social Cues blog up because there is a lot of great information for fitness professionals to use in their business. But I won’t be posting anything new here. If you want some great content about social media marketing I’d love for you to join our Savvy Digital business community at SavvyDigitalBusiness.com and on our Savvy Digital Business Facebook page.

Over to You

Have you made any adjustments to your business model since you started your own business? Would love to hear your experiences.

lisa-book-2-flat-800I’ve been getting  the most feedback on the chapters about business brands in my book The New Rules of Fitness Marketing: How to Attract Clients and Build a Successful Business Even If You Hate Selling, So for the next two weeks I’m going to post the 2 chapters about this on my blog.

This week is Chapter 7: Extend Your Brand. I look at 5 ways to extend your brand to position yourself as an expert,  increase revenue and make more people aware of who you are and what you’re doing.

Side Note: The sections that show fitness professionals talking about their experiences were taken from interviews for my podcast, The Fitness Marketing Q&A Show. Keep reading…

Defining Your Brand

by Lisa Shaughnessy on October 14, 2013

in Branding

Building your brandI’ve been getting  the most feedback on the chapters about business brands in my book The New Rules of Fitness Marketing: How to Attract Clients and Build a Successful Business Even If You Hate Selling, So for the next two weeks I’m going to post the 2 chapters about this on my blog.

Side Note: The sections that show fitness professionals talking about their experiences were taken from interviews for my podcast, The Fitness Marketing Q&A Show.

Chapter 6: Defining Your Brand

The branding chapter is divided into three sections: Choosing a Business Name and Tagline; Be Memorable; and Your Voice.

Each will help you focus on your business and help you define a brand that embodies your services and values. Keep reading…

The Fitness Professional Show-150Although I focus on helping fitness professionals with their marketing and social media strategies, I get a lot of questions about other aspects of running a successful fitness business. One of the hot topics for over a year has been online training.

Which online training system is best?

Most people I talk to don’t even realize the different ways they can set up their online training. Once I tell them about some options they ask which is best. I always have the same answer – the best one is what works for you, your business and your clients.

Briefly, the three types of online training I see are: commercial software package, using Word or Excel or joining an online platform where you deliver your workouts through there. Keep reading…

Not Finding the Right Networking Group? Start Your Own

by Lisa Shaughnessy on September 14, 2013 · 1 comment

in Business

Not related to networking but a great pic of my dog Monty!

Not related to networking but a great pic of my dog Monty!

You’ve heard a gazillion times that networking is the best way to grow your business and attract new clients. To prove this point, there is no end to the number of business networking groups out there – BNI, Meet-Up groups, Original Tuesdays, just to name a few.

Hopefully you’ve found the perfect one for you. But maybe none of them work for you due to expense, size, lack of structure or the group’s focus. Do you just say screw it and write off joining a networking group?

Absolutely not! Networking is too important to just give up on. So if you haven’t found the right group for you I have an idea you might not have thought of. Keep reading…

Communicate With Your Customers

by Lisa Shaughnessy on September 9, 2013

in Customer Engagement

communicate with your fitness clients

I was talking with a friend who’s a fitness professional and she basically said there are so many other trainers out there how can she compete. I’m sure many of you can relate.

I hear that a lot so I already had an answer for her: be yourself, show the benefit of working with you and give every customer exceptional value. No one else brings the unique experiences, background and knowledge that you do.

As a social media marketer I can definitely relate to trying to stand out in a crowded field! And I sometimes have those internal conversations about what makes me different than other social media marketers.

Thinking about that conversation and how my experiences make me different led me to write this post about customer communication.

Keep reading…

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